Marginrule pricing workbook

Digital download fees on Etsy

Fees as of 14 Nov 2026. Sources are listed below.

On a $17.00 sale with no other costs, Etsy takes $1.11 in platform fees and $0.20 to list and $0.76 for card processing, so you keep $14.93.

Fees shown are for US-based sellers selling to US buyers with domestic cards.

What you keep at common prices

No product cost, no sales tax. Card processing is included in these presets.

Etsy, what you keep at common prices
Sale priceFeesYou keepShare kept
$5.00$0.93$4.0781.4%
$10.00$1.40$8.6086%
$17.00$2.07$14.9387.82%
$25.00$2.83$22.1788.68%
$50.00$5.20$44.8089.6%

Lowest price for a 30% margin when your cost is $6.00

Lowest price for a 30% margin
ChannelLowest priceFeesProfitMargin
Etsy$10.66$1.46$3.2030.02%

Try your own numbers

Your results
Lowest price that keeps your margin
Fees at that price
Profit at that price
Fees at your price
You keep at your price
Margin at your price

How the math works

Fees on a sale equal price times the percentage fees, plus the fixed fees, with each part rounded to the cent. If you enter a sales tax rate, card processing is worked out on the price plus tax wherever the platform charges it that way or doesn't say.

Answers below $1.00 are raised to $1.00. That floor is our assumption, not a platform rule.

The lowest price for a target margin starts from (cost plus fixed fees) divided by (1 minus the fee percentage minus the margin), then moves up one cent at a time until the margin still holds after rounding. That is why an answer can sit a cent above the plain formula.

Rounding each fee to the cent is this calculator's rule. Platforms don't publish theirs, so a statement can differ by a cent.

The fees used

Questions

How much does Etsy take from a $17.00 sale?

On a $17.00 sale with no other costs, Etsy takes $1.11 in platform fees and $0.20 to list and $0.76 for card processing, so you keep $14.93.

Do digital downloads pay the $0.20 listing fee?

Etsy charges $0.20 to list an item. A listing renews, and pays $0.20 again, after it sells when auto-renew is on or the item has more than one in stock. This page assumes that happens on every sale of a digital download, so $0.20 is counted in each sale. If your listing doesn't renew, your fees are $0.20 lower.

Are Etsy Offsite Ads included?

No. When a sale comes from one of Etsy's Offsite Ads, Etsy charges an extra 15%, or 12% for shops with $10,000 or more in sales over the past 365 days, capped at $100 per order. That fee only applies to those sales, so it is left out here.

What price keeps a 30% margin if my cost is $6.00?

If your cost is $6.00 and you want a 30% margin, the lowest Etsy price is $10.66. Fees at that price are $1.46 and profit is $3.20, a 30.02% margin.

Does sales tax change Etsy's fees?

Yes. Etsy takes its 3% + $0.25 processing fee from the total including any sales tax it collects. The tax itself isn't your money. With 7% sales tax, a $6.00 item needs $10.69 to keep a 30% margin, and fees are $1.48. Without tax it is $10.66.

Price every product at once

Marginrule Pricing Workbook Lite is a free Excel workbook that does this math for one product. Marginrule Pricing Workbook does it for up to 200 products across every channel you sell on, for $17.00.

Get the free workbook See the full workbook