Marginrule Pricing Workbook Lite
Free. Free Excel pricing workbook. Price for real profit after every fee. Pick one channel, type your cost and the margin you want, and see the lowest price that keeps it.
Price for real profit after every fee.
Marginrule pricing workbook is an Excel workbook that helps small sellers set prices that leave real profit after every sales channel's fees, with a free Lite version and a full paid workbook.
This is the free Lite version. It handles one product on one channel.
Open the Calculator sheet, pick where you sell, and type your unit cost and the margin you want to keep. It shows the lowest price that keeps that margin after the platform's fees, then the fees, profit and margin at that price. You can also type your own price to see what you would keep.
Fee presets cover Etsy, Shopify Basic, Payhip (Free, Plus and Pro), Gumroad (direct and Discover), Ko-fi Shop, Notion Marketplace, Square (online and in person) and a Custom row for anything else. Every preset shows the date it was checked and a link to the platform's own fee page.
What's included
One Excel file with six sheets. Start Here, Calculator, Fees, Margin and Markup, Worked Example and Restore Formulas.
The Margin and Markup sheet converts one into the other, so a 30% margin reads as a 42.86% markup on cost, before fees.
The Worked Example sheet walks through one price step by step.
Restore Formulas has every formula as text, so you can put back anything you break.
No macros. Formulas are unlocked so you can see how every number is worked out.
Good to know
Built using functions available in Excel 2021 and later, for Windows or Mac.
Fees cover platform fees and the card processor rate you enter, for US-based sellers. Sales tax is never counted as profit. An optional buyer sales tax rate adds the extra card fee some platforms charge on the tax. VAT, shipping, ads, currency conversion and monthly plan fees are not included.
Fees as of 14 Nov 2026. Platforms change their fees, so check their pages before you set prices.
It is a calculator, not tax or accounting advice.
Selling more than one product, or on more than one platform? The full Marginrule Pricing Workbook does the same math for up to 200 products and lines up every channel side by side.
Licence
Use it in your own business. Please don't share, resell or rehost the file. Link to marginrule.com instead. Full terms at marginrule.com/licence.
Refunds
Lite is free. If it doesn't open or work, email help@marginrule.com and we will fix it. Full policy at marginrule.com/refunds.
Selling more than one product? See the full Pricing Workbook.
Questions
What's included?
One Excel file with six sheets. Start Here, Calculator, Fees, Margin and Markup, Worked Example and Restore Formulas. The Margin and Markup sheet converts one into the other, so a 30% margin reads as a 42.86% markup on cost, before fees. The Worked Example sheet walks through one price step by step. Restore Formulas has every formula as text, so you can put back anything you break. No macros. Formulas are unlocked so you can see how every number is worked out.
Which apps does it work in?
Built using functions available in Excel 2021 and later, for Windows or Mac.
What does the licence allow?
Use it in your own business. Please don't share, resell or rehost the file. Link to marginrule.com instead. Full terms at marginrule.com/licence.
Can I get a refund?
Lite is free. If it doesn't open or work, email help@marginrule.com and we will fix it. Full policy at marginrule.com/refunds.